RESEARCHER PROFILE

Rakesh Sarpal

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INTI International College Subang

Media, Gender, and AdvertisingConsumer Perception and Purchasing BehaviorDigital Marketing and Social MediaMarketing and Advertising StrategiesDiverse Aspects of Tourism Research

Rakesh Sarpal works in Media, Gender, and Advertising, Consumer Perception and Purchasing Behavior, Digital Marketing and Social Media, Marketing and Advertising Strategies, Diverse Aspects of Tourism Research. Recorded institutional associations include INTI International College Subang.

10Publications
4Citations
2H-index

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

  1. A Literature Review on the Impact in Usurping Sex Appeal Advertising on the Consumers’ Cognitive, Emotional and Attitudinal Response

    2015 · 2 citations

  2. Literature Review on the Use of Sex Appeal vs Non-Sex Appeal Advertising in the Malaysian Context

    2018 · 2 citations

  3. Critical Discussion of Balancing Corporate Performance and Conformance

    2015 · 0 citations

  4. Urban Malaysian Consumer's Purchase Intention on Eroticism in Fashion Advertisements

    2019 · 0 citations

  5. Evaluating Technology (Social Media and Apps) And Blockchain for Cost- Savings and Efficiencies in Event Management

    2024 · 0 citations

  6. The Influence of Regional Background And Inclusivity of Pride Events to the Mental Wellbeing of LGBTQ+ People

    2023 · 0 citations

  7. Literature Review on the Effect of Social Customer Relationship Management (SCRM) in the Malaysian Event Management Industry

    2022 · 0 citations

  8. A Literature Review on the Impact in Usurping Sex Appeal Advertising on the Consumers

    2015 · 0 citations

  9. The Impact of Viral Marketing in the Tourism Industry in Malaysia Post Covid-19 Pandemic

    2022 · 0 citations

  10. Sustainability Impact of COVID-19: Insights for the Event Tourism Management Industry

    2021 · 0 citations

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