RESEARCHER PROFILE

Bahtışen Kavak

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Istanbul Arel University

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyConsumer Market Behavior and PricingConsumer Behavior and Marketing InfluenceTechnology Adoption and User Behaviour

Bahtışen Kavak works in Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Consumer Market Behavior and Pricing, Consumer Behavior and Marketing Influence, Technology Adoption and User Behaviour. Recorded institutional associations include Istanbul Arel University.

69Publications
341Citations
9H-index

ORCID

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

  1. Segmenting Food Markets - The Role of Ethnocentrism and Lifestyle in Understanding Purchasing Intentions

    2007 · 74 citations

  2. Consumers' Punishment and Rewarding Process via Purchasing Behavior

    2001 · 39 citations

  3. Examining the Effects of Moral Development Level, Self-Concept, and Self-Monitoring on Consumers’ Ethical Attitudes

    2009 · 37 citations

  4. A conceptual model for public relations in museums

    2010 · 32 citations

  5. Being an ethical or unethical consumer in response to social exclusion: The role of control, belongingness and self‐esteem

    2021 · 28 citations

  6. A More Comprehensive View of Consumer Confusion: Scale Development

    2017 · 18 citations

  7. Identification of adopter categories for online banking in Turkey

    2009 · 13 citations

  8. Do Small and Medium Sized Enterprises Have Their Unique Buying Behavior Variables? — A Qualitative Approach

    2015 · 10 citations

  9. Moderator Roles of Interpersonal Effects on the Influence of Consumer Ethnocentrism on Intention to Buy Foreign Products: A Cross Cultural Testing

    2011 · 9 citations

  10. PAZARLAMA BİLİM DALINDA YAZILMIŞ YÜKSEK LİSANS VE DOKTORA TEZLERİNİN BİBLİYOMETRİK PROFİLİNİN İNCELENMESİ

    2020 · 9 citations

  11. Consumers` Punishment and Rewarding Process via Purchasing Behavior

    2000 · 9 citations

  12. Sustainable Consumption Behaviors of Different Generations: A Qualitative Research

    2025 · 9 citations

  13. Satın Alma Niyetinin Öngörusunde Planlı Davranış Modeli’nin Farklı Ürun Sınıfları İçin Denenmesi

    2015 · 7 citations

  14. A Literature Review of Social Media for Marketing

    2019 · 7 citations

  15. The effect of service recovery on socially distant third-party customers: an experimental research on emotions, forgiveness, repatronage intention and WoM

    2024 · 7 citations

  16. Hizmet Sektöründe Örgüt İçi İletişim Bileşenleri ve İşgören Verimliliği Üzerindeki Etkileri: Ankara'daki Beş Yıldızlı Otel İşgörenlerinin Düşünceleri

    2007 · 4 citations

  17. DIRECT SELLING ETHICS: AN EXPLORATORY INVESTIGATION ON TURKISH DIRECT SELLERS

    2007 · 3 citations

  18. Yeniliği Benimseyen Kategorilerinin Bütüncül ve Analitik Düşünme Açısından Farklılıkları Akıllı Telefonlar için Bir İnceleme

    2017 · 3 citations

  19. TÜKETİCİ YENİLİKÇİLİĞİNİN TUTUMSAL VE DAVRANIŞSAL UYUMUNUN İNCELENMESİ

    2011 · 3 citations

  20. Endüstriyel ürünlerin satın alınması sürecinde tedarikçi ile olan ilişki kalitesinin algılanan değer üzerindeki etkisi: Beş yıldızlı otellerde bir araştırma

    2010 · 2 citations

  21. AVRUPA BİRLİĞİ ÜLKELERİNE AİT ÜRÜNLERİN ESAS ÜLKE ETKİLERİNİN MİLLİYET MERKEZCİLİK ÇERÇEVESİNDE ARAŞTIRILMASI

    2004 · 2 citations

  22. BENLİK ALGISI VE KENDİNİ KURGULAMA DÜZEYİNİN MARKA SADAKATİ ÜZERİNDEKİ ETKİSİ : ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNDE BİR ARAŞTIRMA

    2006 · 2 citations

  23. The Moderating Effect of Knowledge Transfer on Satisfaction-Performance Relationship

    2016 · 2 citations

  24. A Literature Review on “Brand” in between 2010-2015

    2015 · 2 citations

  25. Hizmet Hatası ve Telafisi Sürecinde Üçüncü Taraf (Diğer) Müşterileri Konu Alan Çalışmaların Sistematik Literatür Taraması

    2022 · 2 citations

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