RESEARCHER PROFILE

Mariia Rubtcova

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Saint Petersburg State University of Cinema and Television

Marketing and Advertising StrategiesPublic Relations and Crisis CommunicationMedia Studies and CommunicationDigital Marketing and Social MediaLanguage, Communication, and Linguistic Studies

Mariia Rubtcova works in Marketing and Advertising Strategies, Public Relations and Crisis Communication, Media Studies and Communication, Digital Marketing and Social Media, Language, Communication, and Linguistic Studies. Recorded institutional associations include St Petersburg University, Saint Petersburg State University of Cinema and Television.

617Publications
302Citations
8H-index

ORCID

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

  1. The Socio-Economic Efficiency of Digital Government Transformation

    2021 · 61 citations

  2. The effectiveness of communication channels in government and business communication

    2017 · 44 citations

  3. The Altruistic Behavior: Characteristic of Future Teachers of Inclusive Education in Russia

    2015 · 20 citations

  4. The Analysis of Theresa May and Justin Trudeau's Twitter Accounts Media Constituent

    2018 · 15 citations

  5. Deprofessionalisation as a Performance Management Dysfunction: The Case of Inclusive Education Teachers in Russia

    2015 · 11 citations

  6. The Language of Altruism: Corpus-Based Conceptualization of Social Category for Management Sociology

    2015 · 10 citations

  7. Coping Behavior of Orthodox Religious Students in Russia

    2016 · 9 citations

  8. Personal Targets for Public Servants and Their Support the Governance’s Performance Conception in Russia

    2015 · 8 citations

  9. : (Governmentability in Interactions of Subjects. Traditional and New Practices)

    2011 · 8 citations

  10. Implementation of Content and Language Integrated Learning (CLIL) programmes in Public Administration

    2016 · 5 citations

  11. Managing Human Capital: How Public Servants Support the Governance's Performance Conception in Russia

    2015 · 4 citations

  12. Corpus Linguistics in Sociological Research

    2015 · 4 citations

  13. How to Identify Negative Attitudes towards Inclusive Education: Critical Discourse Analysis of Russian Transcripts Using Role and Reference Grammar

    2016 · 4 citations

  14. The Conceptualization of Love in Religious Thought of George Florovsky and Michael Pomazansky

    2015 · 4 citations

  15. Социология управления. Теоретические принципы (Sociology of Management. Theoretical Principles)

    2015 · 4 citations

  16. : . (Institutional Altruism in Professional Practice: The Sociological Analysis of Professions of Robert K. Merton)

    2015 · 3 citations

  17. Linguistic Pragmatics in Advertising Research: Conceptual Framework

    2015 · 3 citations

  18. How 'Cognitive Linguistics' Can Help/Improve the Pragmatic Explanations of 'Altruism' in Russian

    2015 · 3 citations

  19. Methods of sociological diagnostics in the assessment of staff's competencies: a case of a state museum (St. Petersburg, Russia)

    2016 · 3 citations

  20. Social Network Analysis as an Organizational Diagnostic Tool: The Case of Small Business in Russia

    2016 · 3 citations

  21. Профессионалы и Клиенты: Борьба За Доминирование В Условиях Музыкального Инклюзивного Образования (Professionals and Clients: Struggle for Dominance In Conditions of Musical Inclusive Education)

    2015 · 3 citations

  22. Polemology as an Academic Discipline: New Challenges for Sociological Education

    2023 · 3 citations

  23. КРИЗИС ПРОФЕССИОНАЛЬНОЙ ИДЕНТИЧНОСТИ В УСЛОВИЯХ РЫНКА (Crisis of Professional Identity in the Conditions of the Market)

    2015 · 2 citations

  24. Social Practice of Conflict Management in HRM System: A Parfum Company Case in Saint-Petersburg (Russia)

    2015 · 2 citations

  25. Sorokin's Altruization Concept and Future Teachers' Attitudes Towards Inclusive Education

    2015 · 2 citations

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