RESEARCHER PROFILE
Cuong Nguyen
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Industrial University of Ho Chi Minh City
Cuong Nguyen works in Consumer Behavior and Marketing Influence, Digital Marketing and Social Media, Entrepreneurship Studies and Influences, Technology Adoption and User Behaviour, Health, Technology, Consumer Behavior. Recorded institutional associations include Industrial University of Ho Chi Minh City.
67Publications
719Citations
13H-index
Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.
Selected research works
Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.
Demographic factors, family background and prior self-employment on entrepreneurial intention - Vietnamese business students are different: why?
2018 · 159 citationsEntrepreneurial intention of international business students in Viet Nam: a survey of the country joining the Trans-Pacific Partnership
2017 · 87 citationsThe Impact of Training and Development, Job Satisfaction and Job Performance on Young Employee Retention
2020 · 77 citationsThe Impact of Training and Development, Job Satisfaction and Job Performance on Young Employee Retention
2021 · 57 citationsThe Determinants of Customer Satisfaction in Fast Food Industry
2019 · 40 citationsUsing partial least squares structural equation modeling (PLS-SEM) to assess the effects of entrepreneurial education on engineering students’s entrepreneurial intention
2022 · 30 citationsThe building blocks of regenerative tourism and hospitality: a text-mining approach
2023 · 28 citationsRELATIONSHIP BETWEEN INFLUENCER MARKETING AND PURCHASE INTENTION: FOCUSING ON VIETNAMESE GEN Z CONSUMERS.
2022 · 26 citationsAssessing the critical determinants of cross-border E-commerce adoption intention in Vietnamese small and medium-sized enterprises: PLS-SEM algorithm approach
2024 · 24 citationsA study of factors affecting brand awareness in the context of viral marketing in Vietnam.
2020 · 23 citationsA Study of Factors Affecting Brand Awareness in the Context of Viral Marketing in Vietnam
2021 · 21 citationsFactors affecting users’ brand awareness through social media marketing on TikTok
2024 · 21 citationsOnline Shopping in an Emerging Market
2019 · 16 citationsEntrepreneurial Intention In Vietnam: Same As Everywhere ?
2015 · 9 citationsThe Determinants of the Choices of Payment Methods for Goods and Services Transaction in Vietnam
2018 · 8 citationsFactors that motivate young people’s intention to undergo cosmetic surgery in Vietnam
2020 · 7 citationsA Qualitative Study of Factors That Influences Entrepreneurial Intentions Among Business Students and Small Business Owners
2018 · 7 citationsThe Determinants of Customer Satisfaction in Fast Food Industry: The Case Study of KFC Viet Nam
2021 · 6 citationsPredicting the Relationship Between Influencer Marketing and Purchase Intention: Focusing on Gen Z Consumers
2022 · 6 citationsThe Impacts of Electronic Word of Mouth (EWOM) on Cosmetics Purchase Intention among Young Consumers in Vietnam
2022 · 6 citationsFACTORS AFFECTING THE DECISION TO SHOP ONLINE VIA E-COMMERCE PLATFORMS IN VIETNAM
2020 · 5 citationsThe Determinants of Customer Loyalty: The Case Study of Saigon Co.op Supermarkets in Vietnam
2021 · 5 citationsOrganic Foods: What Are the Driving Factors of Purchase Intention?
2020 · 5 citationsDemographic Factors, Family Background and Prior Self-employment on Entrepreneurial Intention-Vietnamese Business Students are Different: Why?
2021 · 5 citationsThe Effects of Perceived Risks on Food Purchase Intention: The Case Study of Online Shopping Channels during COVID-19 Pandemic in Vietnam.
2021 · 5 citations