RESEARCHER PROFILE

Angela Besana

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IULM University

Nonprofit Sector and VolunteeringCultural Industries and Urban DevelopmentMuseums and Cultural HeritageMarketing and Advertising StrategiesArts, Culture, and Music Studies

Angela Besana works in Nonprofit Sector and Volunteering, Cultural Industries and Urban Development, Museums and Cultural Heritage, Marketing and Advertising Strategies, Arts, Culture, and Music Studies. Recorded institutional associations include IULM University.

66Publications
83Citations
5H-index

ORCID

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

  1. U.S. community foundations: building a generous society in challenging times

    2018 · 13 citations

  2. Alternative Resources: Revenue Diversification in the Not-for-Profit USA Symphony Orchestra

    2012 · 11 citations

  3. Fundraising, social media and tourism in American symphony orchestras and opera houses

    2019 · 10 citations

  4. Economics, Competition and Coopetition of the Italian Private Welfare State: A Cluster Analysis

    2017 · 5 citations

  5. It is not only a matter of masterpieces. Masters of economic performances in US art museums' thanks to relationship marketing

    2023 · 5 citations

  6. Strategies, Performances and Profiling of a Sample of U.S. Universities in 2012

    2015 · 4 citations

  7. Rethinking Tourism in Macroeconomics

    2014 · 4 citations

  8. Tourism curricula, entrepreneurial engagement and stakeholders’ satisfaction: economics and relationship marketing of universities

    2016 · 3 citations

  9. Animal Spirits or Engaging Spirits?

    2016 · 3 citations

  10. Small Towns, Cultural Heritage, … Good and Evil Queens

    2020 · 3 citations

  11. Sewing Connections between Artists’ Legacy and Fashion… A Matter of Tailor-Made Economics and Marketing

    2022 · 3 citations

  12. Economics and Marketing of USA Universities

    2014 · 2 citations

  13. Advertising and Branding of Italian Visual Arts at ‘Hard Times’

    2012 · 2 citations

  14. Understanding Economics and Marketing of Ecomuseums: An Exploration of a USA Sample

    2015 · 2 citations

  15. Sense and sensibility in the contemporary generous society: Economics and social media communication of the biggest grant-making foundations

    2016 · 2 citations

  16. The Philanthropy Tree of Community Foundations from Ancient to Contemporary Times. Roots and Branches of US and Italian Foundations

    2018 · 2 citations

  17. Neither star nor starving! Economics and marketing of the artist-endowed foundation

    2020 · 2 citations

  18. US Museums: Digitization, Social Media Engagement, and Revenue Diversification in the Pandemic

    2024 · 2 citations

  19. Economics, Strategy and Performance of Italian Performing Arts: When Advertising and Intangible Matter

    2016 · 1 citations

  20. Beautification for Tourism! Economics and Marketing of the Italian Cultural Foundation During and After Pandemic Times

    2022 · 1 citations

  21. Staging Though the Pandemic. Evaluation and Communication in the University

    2023 · 1 citations

  22. Marketing, Fundraising, Branding, and Social Media in Italian Museums: The Impact on Earned Income Before, During, and After the Turbulence!

    2025 · 1 citations

  23. Human Resources and Economic Performance in US Art Museums During the COVID-19 Pandemic Crisis

    2025 · 1 citations

  24. Priorities for the Italian Cultural Firms

    2008 · 0 citations

  25. Applied arts and design in museums: USA and Milan experience

    2009 · 0 citations

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