Albena Pergelova

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ORCID

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

1. Democratizing Entrepreneurship? Digital Technologies and the Internationalization of Female-Led SMEs

   2018 · 288 citations

2. The impact of government financial support on the performance of new firms: the role of competitive advantage as an intermediate outcome

   2014 · 163 citations

3. Assessing Advertising Efficiency

   2010 · 83 citations

4. A market segmentation approach for higher education based on rational and emotional factors

   2010 · 65 citations

5. An Empowerment Model of Youth Financial Behavior

   2015 · 53 citations

6. The internationalization of social hybrid firms

   2019 · 51 citations

7. Gender and international entry mode

   2018 · 49 citations

8. How does home government influence the internationalization of emerging market firms? The mediating role of strategic intents to internationalize

   2018 · 40 citations

9. The Student Retention Puzzle Revisited: The Role of Institutional Image

   2013 · 35 citations

10. Entrepreneurship education and its gendered effects on feasibility, desirability and intentions for technology entrepreneurship among STEM students

    2023 · 34 citations

11. The Relevance of Marketing Activities for Higher Education Institutions

    2016 · 27 citations

12. Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education

    2024 · 27 citations

13. Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector

    2017 · 26 citations

14. The Entrepreneurial Quest for Emancipation: Trade-Offs, Practices, and Outcomes in an Indigenous Context

    2021 · 22 citations

15. Assessing Advertising Efficiency: Does the Internet Play a Role?

    2009 · 17 citations

16. No filter: navigating well-being in troubled times as social media influencers

    2023 · 15 citations

17. A cross-country study of marketing effectiveness in high-credence services

    2016 · 14 citations

18. The influence of motivations on international location choice in least developed, emerging and developed countries: evidence from Chinese MNEs

    2021 · 11 citations

19. A balancing act: Smart technology for SMEs in the hospitality industry

    2025 · 11 citations

20. Digital Technologies and the Internationalization of Small and Medium-Sized Enterprises

    2024 · 10 citations

21. Treat yourself: Food delivery apps and the interplay between justification for use and food well‐being

    2023 · 9 citations

22. How do marketing activities influence organizational reputation in higher education institutions? An impression management perspective across eight countries

    2022 · 9 citations

23. #Sponsored: Understanding the Boundary Conditions of Resistance Coping Activation in Influencer Advertising

    2023 · 8 citations

24. The human element in digital transformation: The role of talent management for SMEs

    2024 · 8 citations

25. Marketing and Corporate Social Performance: Steering the wheel towards marketing's impact on society

    2013 · 7 citations

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