RESEARCHER PROFILE

Vladan Madić

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Metropolitan University

Business Strategies and InnovationMarketing and Advertising StrategiesDigital Innovation in IndustriesInnovation and Knowledge ManagementConsumer Behavior in Brand Consumption and Identification

Vladan Madić works in Business Strategies and Innovation, Marketing and Advertising Strategies, Digital Innovation in Industries, Innovation and Knowledge Management, Consumer Behavior in Brand Consumption and Identification. Recorded institutional associations include Metropolitan University.

8Publications
10Citations
2H-index

ORCID

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

  1. Competitive strategies of late followers in auto industry: Case study Hyundai-Kia

    2017 · 6 citations

  2. COMPETITIVE STRATEGIES IN PREMIUM AUTOMOTIVE SEGMENT

    2021 · 4 citations

  3. Unapređivanje konkurentnosti preduzeća auto industrije u uslovima globalne racionalizacije poslovanja

    2014 · 0 citations

  4. Reshaping of premium segment in global automotive market

    2021 · 0 citations

  5. Evolution of the marketing concept from 1.0 to 5.0

    2024 · 0 citations

  6. Employees as market segment and brand ambassadors of insurance companies

    2024 · 0 citations

  7. Artificial intelligence in marketing: Innovations that are shaping the future of advertising industry

    2024 · 0 citations

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