RESEARCHER PROFILE

Vandana Ahuja

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Symbiosis International University

Digital Marketing and Social MediaMarketing and Advertising StrategiesTechnology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Marketing Influence

Vandana Ahuja works in Digital Marketing and Social Media, Marketing and Advertising Strategies, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Consumer Behavior and Marketing Influence. Recorded institutional associations include Maharishi Markandeshwar University, Mullana, Symbiosis International University.

103Publications
930Citations
15H-index

ORCID

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

  1. Corporate blogs as e-CRM tools – Building consumer engagement through content management

    2010 · 122 citations

  2. Dawn of the digital age and the evolution of the marketing mix

    2016 · 95 citations

  3. Virtual Team Effectiveness: An Empirical Study Using SEM

    2017 · 63 citations

  4. The Future Scope of Netnography and Social Network Analysis in the Field of Marketing

    2018 · 62 citations

  5. An Empirical Segmentation of Users of Mobile Banking Apps

    2016 · 50 citations

  6. Building trust in electronic commerce

    2000 · 46 citations

  7. Creation of a Conceptual Model for Adoption of Mobile Apps for Shopping from E-Commerce Sites–An Indian Context

    2016 · 45 citations

  8. Twitter Presence of Jet Airways-Deriving Customer Insights Using Netnography and Wordclouds

    2017 · 36 citations

  9. Corporate blogs and internet marketing – Using consumer knowledge and emotion as strategic variables to develop consumer engagement

    2011 · 34 citations

  10. Using Facebook as a Digital Tool for Developing Trust amongst Consumers using Netnography and Social Media Analytics: A Study of Jet Airways

    2018 · 28 citations

  11. Mobile app usage and adoption: a literature review

    2020 · 24 citations

  12. Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation

    2012 · 22 citations

  13. An empirical approach to ECRM-increasing consumer trustworthiness using online product communities

    2011 · 17 citations

  14. Generating trust using Facebook-A study of 5 online apparel brands

    2017 · 17 citations

  15. Expanding the Kirkpatrick Evaluation Model-Towards more Efficient Training in the IT Sector

    2014 · 16 citations

  16. Transforming the Media and Entertainment Industry

    2022 · 15 citations

  17. CRM in a Web 2.0 world: Using corporate blogs for campaign management

    2011 · 12 citations

  18. Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping

    2019 · 12 citations

  19. A Study of Role Stress among the IT Professionals in India

    2015 · 11 citations

  20. Segmenting online consumers using K-means cluster analysis

    2014 · 10 citations

  21. A Study of Online Co-Creation Strategies of Starbucks Using Netnography

    2014 · 10 citations

  22. Internet Marketing and Consumers Online

    2012 · 10 citations

  23. Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling

    2011 · 9 citations

  24. Websites and Internet Marketing

    2013 · 9 citations

  25. Quality Business School education and the expectations of the corporate-A research agenda

    2018 · 9 citations

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