RESEARCHER PROFILE

Ruppal Walia Sharma

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S.P. Jain Institute of Management and Research

Consumer Behavior and Marketing InfluenceConsumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesDigital Marketing and Social MediaConsumer Retail Behavior Studies

Ruppal Walia Sharma works in Consumer Behavior and Marketing Influence, Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies, Digital Marketing and Social Media, Consumer Retail Behavior Studies. Recorded institutional associations include S.P. Jain Institute of Management and Research.

13Publications
127Citations
6H-index

ORCID

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

  1. Brand Crisis-Sentiment Analysis of User-Generated Comments About @Maggi on Facebook

    2018 · 32 citations

  2. Marketing to children: a planning framework

    2009 · 24 citations

  3. Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

    2017 · 24 citations

  4. Meaning‐oriented consumption: A systematic review and research agenda

    2023 · 19 citations

  5. Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

    2017 · 10 citations

  6. Communicating across age-groups: variance in consumer attitudes from tweenagers to adults

    2015 · 7 citations

  7. The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly

    2017 · 6 citations

  8. IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral

    2020 · 3 citations

  9. Navigating through turbulence – CMO’s role in times of disruption

    2026 · 2 citations

  10. The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study

    2015 · 0 citations

  11. MTR Foods—Redesigning Brand Identity and Brand Architecture

    2022 · 0 citations

  12. The Right Nudge: Making Upcycled Products Irresistible

    2025 · 0 citations

  13. “Let It Go!”: What Brands Should Do To Promote Resale Behaviour

    2026 · 0 citations

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