RESEARCHER PROFILE

Suo Lu

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Stamford International University

Consumer Behavior and Marketing InfluenceConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaInnovation and Knowledge ManagementCustomer Service Quality and Loyalty

Suo Lu works in Consumer Behavior and Marketing Influence, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Innovation and Knowledge Management, Customer Service Quality and Loyalty. Recorded institutional associations include Stamford International University.

11Publications

2Citations

1H-index

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

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Suo Lu

Stamford International University

Selected research works

The Influence of Allocating the Residual Value of MSMEs’ Cluster on the Growth of MSMEs and the Cluster Based on the Theory of Structural Hole

The Impact of Brand Strategy on Health Wine Consumers’ Purchase Decisions: An Examination Using the Howard Sheath Model (Guangdong, China)

Entrepreneurship and the Growth of Technology-Based Small and Medium-Sized Enterprises: Evidence from Shenzhen, China

Transforming Human and Social Capital into Value the Mediating Role of Organizational Learning in Education SMEs—Evidence from Shandong Province, China

The Influence of Consumer Perception of Green Marketing on Consumer Response

The Impact of Government Official Streamer Characteristics on Consumers' Impulsive Buying Behavior: A Case Study of Guangxi Province, China

The Effect of Virtual Endorsers on Chinese Consumer’s Brand Attitude

A Study on the Impact of New Energy Vehicle Customer Satisfaction on Repurchase Intention: A Case Study of Consumers in Guangdong Province, China

The Influence of Social Responsibility of Internet Celebrities on Brand Loyalty of Chinese Consumers in Jiangsu Province

Influence of Perceived Value on Customer Loyalty of the Telecommunication Industry in China: Mediating Role of Psychological Contract

The Impact of the Value of Speciality Agricultural Products, Live-Streaming Scenarios, and the Merchant Service Quality on Consumers’ Purchase Intentions in E-Commerce Live-Streaming