RESEARCHER PROFILE

María Concepción Parra Meroño

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Universidad Católica de Murcia

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaHigher Education Teaching and EvaluationMarketing and Advertising StrategiesCustomer Service Quality and Loyalty

María Concepción Parra Meroño works in Diverse Aspects of Tourism Research, Digital Marketing and Social Media, Higher Education Teaching and Evaluation, Marketing and Advertising Strategies, Customer Service Quality and Loyalty. Recorded institutional associations include Universidad Católica de Murcia.

123Publications
865Citations
12H-index

ORCID

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

  1. Green Packaging from Consumer and Business Perspectives

    2021 · 255 citations

  2. Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things

    2013 · 69 citations

  3. Marketing 4.0: A New Value Added to the Marketing through the Internet of Things

    2012 · 66 citations

  4. Transforming Communication Channels to the Co-Creation and Diffusion of Intangible Heritage in Smart Tourism Destination: Creation and Testing in Ceutí (Spain)

    2019 · 53 citations

  5. Comportamiento del consumidor

    2024 · 50 citations

  6. El aprendizaje cooperativo mediante actividades participativas

    2012 · 43 citations

  7. Experiencias de trabajo cooperativo en la educación superior. Percepciones sobre su contribución al desarrollo de la competencia social

    2019 · 25 citations

  8. Corporate Diplomacy Strategy and Instruments; With a Discussion about “Corporate Diplomacy and Cyclical Dynamics of Open Innovation”

    2020 · 22 citations

  9. Escape Rooms virtuales: una herramienta de gamificación para potenciar la motivación en la educación a distancia

    2023 · 22 citations

  10. Turismo inteligente y patrimonio cultural: un sector a explorar en el desarrollo de las smart cities

    2017 · 21 citations

  11. Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study

    2022 · 19 citations

  12. Las redes sociales aplicadas al sector hotelero

    2017 · 16 citations

  13. Perfiles turísticos en función de las motivaciones para viajar

    2017 · 12 citations

  14. Educación emocional en la universidad: propuesta de actividades para el desarrollo de habilidades sociales y personales / Emotional education in the university: proposed activities for development of the social and personal abilities

    2017 · 12 citations

  15. HyRA: A Hybrid Recommendation Algorithm Focused on Smart POI. Ceutí as a Study Scenario

    2018 · 12 citations

  16. A Multifaceted Explanation of the Predisposition to Buy Organic Food

    2020 · 12 citations

  17. Diseño y validación de un cuestionario de satisfacción laboral para técnicos deportivos (CSLTD). (Design and validation of a job satisfaction questionnaire for sport coaches (CSLTD)).

    2013 · 10 citations

  18. Towards the Development of a Smart Tourism Application Based on Smart POI and Recommendation Algorithms: Ceutí as a Study Case

    2017 · 10 citations

  19. Multiculturalidad, interculturalidad y desarrollo personal en el EEES

    2014 · 9 citations

  20. Indicadores de capacidad de carga del turismo

    2010 · 9 citations

  21. Web GIS to enhance relational capital: the case of general merchandise retailers

    2016 · 9 citations

  22. Enabling Participative Marketing through the Internet of Things

    2013 · 8 citations

  23. The Importance of App Store Optimization (ASO) for Hospitality Applications

    2019 · 8 citations

  24. Las tecnologías de la información y las comunicaciones en la enseñanza superior española: factores explicativos del uso del campus virtual

    2011 · 6 citations

  25. El comportamiento de queja y reclamación y la insatisfacción del consumidor

    2001 · 6 citations

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