Abdul Bashiru Jibril

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ORCID

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

1. The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community

   2019 · 100 citations

2. The Role of Social Media on Tourists’ Behavior: An Empirical Analysis of Millennials from the Czech Republic

   2020 · 98 citations

3. Examining the impact of abusive supervision on employees’ psychological wellbeing and turnover intention: The mediating role of intrinsic motivation

   2020 · 90 citations

4. Digital transformation in an emerging economy: exploring organizational drivers

   2024 · 56 citations

5. Social Media as a Promotional Tool Towards SME’s Development: Evidence from the Financial Industry in a Developing Economy

   2021 · 49 citations

6. Assessment of the effects of Covid-19 pandemic on the prospects of e-learning in higher learning institutions: The mediating role of academic innovativeness and technological growth

   2022 · 47 citations

7. Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana

   2020 · 46 citations

8. The Influence of Market Competition on SMEs’ Performance in Emerging Economies: Does Process Innovation Moderate the Relationship?

   2024 · 44 citations

9. The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory

   2020 · 39 citations

10. Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory

    2024 · 36 citations

11. BARRIERS OF SMES’ SUSTAINABILITY IN SUB-SAHARAN AFRICA: A PLS-SEM APPROACH

    2021 · 33 citations

12. Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire

    2022 · 30 citations

13. Does taxation of digital financial services adversely affect the financial inclusion agenda? Lessons from a developing country

    2023 · 24 citations

14. Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana

    2022 · 24 citations

15. Digital transformation in emerging markets: the role of technology adoption and innovative marketing strategies among SMEs in the post – pandemic era

    2024 · 23 citations

16. The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market

    2020 · 23 citations

17. Deficit of digital orientation among service-based firms in an emerging economy: a resource-based view

    2023 · 22 citations

18. Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country

    2020 · 21 citations

19. A Review on Digital Twin Technology in Healthcare

    2023 · 20 citations

20. A review of social media posts from UniCredit bank in Europe

    2019 · 20 citations

21. Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory

    2022 · 19 citations

22. Online brand community and consumer brand trust: Analysis from Czech millennials

    2022 · 18 citations

23. Deductions from a Sub-Saharan African Bank’s Tweets: A sentiment analysis approach

    2020 · 18 citations

24. Antecedents of employee wellbeing in the banking sector: the moderating role of working environment

    2020 · 17 citations

25. Reassessing customer trust and privacy concerns in omnichannel customer experience

    2024 · 15 citations

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